- Have you tried running your home based business before? If you have, then you probably know that a large percentage of home based businesses take up more than a year. For many entrepreneurs, it is too early. At the same time, you probably know that the average successful home based business entrepreneur makes more money than the average employee. How do successful entrepreneurs do it? Why are they in the minority? Well, the answer is quite simple. Every business model needs to be sold. Do you enjoy selling in person? If the answer is no, then you are not alone. Just ask 20 people on any busy street if they enjoy selling.
- 18 or 19 will tell you. The fact is that most people dislike the sales process. This is quite natural, and if you want to own your own home-based business but hate sales, there is no reason to feel inadequate. Now think about this: Apparently you don't dislike sales people. And you know why? Because you and I normally buy goods. We buy a lot of goods. Every item we purchase requires a sales transaction. Now if you have recently purchased cable TV service, you will have to talk to a professional sales person. Did you dislike the cable TV representative? off course not! The cable TV representative had a valuable service that you were ready and able to buy.
- This is one of the reasons why your transaction happened so easily. But there is more to it than that. It is not a coincidence that the cable TV sales representative made you feel good about your decision to buy. Most successful sales people and sales organizations spend a lot of time and money on self-improvement, because they know that their personal growth is directly proportional to their sales success. Just ask any highly successful sales professional to mimic what or who they turn to for personal development, and you may have opened your mind to an entirely new way. Make it a routine to take in personal development stuff on a daily basis, apply it to your home based business. Chances are that you will join the elite minority who succeed in a home based business.
- Now that we know it's okay to sell, do you feel like you can become a professional sales person to support your home based business? If not, fine. You can do the next best thing. In fact, this particular 'thing' may be a better model for you: Hire your own professional sales staff. Now if you, wow, that's a great idea 'then you're probably familiar with the concept of leverage. Leverage in business means, very simply, that you get someone else to duplicate your efforts. Take your cable TV provider for example. The board of directors is smart enough to hire talented sales people to speak with potential customers. They feel great about the business, are passionate about their products, but they still hire professionals to close the sale.
- Your formula for success in a home based business. Become a sales professional, or hire your own professional sales staff. This has been done in every capitalist civilization in the past, and there is no reason that it will not work for you.
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