- In fact, many organizations throw away an expensive website using all the latest bells and whistles, only to find it a generally unsatisfactory experience.
- If you ask any internet business owner how well their operations are organized, they will more than likely say no.
- In fact, many organizations throw away an expensive website using all the latest bells and whistles, only to find it a generally unsatisfactory experience. In addition to the website's technical versus sales and marketing issues, many organizations, both in terms of appropriate practices, as well as effective organizational designs, have been sadly neglected by many established site owners.
- You may have a business site with dedicated web staff, yet it is poorly integrated within your parent organization and operates with non-defined roles.
- A simple question to be asked is, do you have a networking group directed by a chief web officer and dedicated staff for each business function? If not, depending on the size and capabilities of your organizations, you will need to implement such a group or outsource those tasks.
- Typically, many traditional site owners have acquired organizational habits that do not align well to Internet marketing needs. It should be noted that there are various undesirable traits or behaviors found in many organizations that should be guarded against.
- You may find that increasing complexity in your company is resulting in inefficiency and slow decision-making. There is also a trend towards internal conflict and stratification, as well as a leadership who wants to emphasize capital investment as the solution to all problems.
- The movement towards networking with a specific group, which is characteristic of a specific consumer goods business, will proceed with limited coordination between your departments and divisions, resulting in a weak sense of market trends and dissatisfaction.
- These characteristics are in direct conflict with what you should know about the cultural characteristics of pure successful ecommerce businesses. An internet business is primarily a flat organization with quick decision making, where risk taking is encouraged and failure is only an education.
- Employees can work long hours in the office by choice and are very disciplined. Typically, such companies use guiding principles rather than processes and lead by example. When these two types of cultural environments are brought together, unexpected and possibly maladaptive behaviors should be expected to emerge.
- Given the cultural and organizational differences between new and old ecommerce businesses, the way you as an established site owner should set up and manage Internet operations is extremely important.
- One factor to consider, however, is that small Internet businesses are organizationally more flexible. You should consider that ecommerce has provided greater electronic quality for small businesses in relation to their larger competitors.
- You will need an increased willingness to look for suitable alliances and partnerships, as well as consider organizational design, company spin-offs, etc., to unify the business model needed to address these mismatches in culture and approach. Will provide convergence.
- The many benefits derived from the Internet should be exploited both within and within the existing areas of your offline business. Along the way of developing network organizations, it should be realized that only those who maintain an Internet culture, parallel to the operation or in a networking group style, identify closely with the e-commerce aspects of a business's objectives and Will become more successful.
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