4 Steps to Unbeatable Advertising

 

1. Negotiate Have you noticed that some people always find the best deals?  Yes, you pay full price and think you did fine until they showed up with the same thing, only they gave several hundred dollars less.  It really meets your goat!  how do they do it?  They are not afraid to ask for additional discounts.  Yes, don't sell yourself short because the next time you notice your ad being canceled, it won't be found!  Even if you are already getting a discount, ask for a bigger one.  You don't have  Because you do not ask.

2. Trim bigger is always better. Or is it? When it comes to advertising, don't be surprised that some of your smaller ads meet with greater success than larger more expensive ads. Trimming on ad size and cost does not mean that you will be trimming the results!

 

3. Advertise free What is the difference between advertising and publicity?  … Who is talking yes, when you sell yourself, it is advertising.  When someone else is selling you, it's publicity  and it generates credibility and interest that you don't want to miss.  Think about the different ways you can get your business in the spotlight.  Do you have some news  write a press release?  Write some "how to" articles with a short byline at the end and issue them to ezines, magazines, newspapers and other publishers.  Why aren't you promoting them in exchange for promoting a non-competitor's product think of a completely different market that they influence!  Yes, there are many ways to get free advertising that will benefit your business.  Of course you will not be able to rely completely for free, but hey, you can get a little something for nothing.

4. Improve your offer Is your deal too good to pass?  If not, you need to improve it.  Hey, I'm not talking about further cuts in prices you still got to make a profit.  You can make the deal more sweet by increasing readers' knowledge of the value of the product, or adding bonuses considered as valuable, but the cost is much lower.  Motivate buyers with expiration.  Yes, an open ended offer encourages relaxation.  Which goes ahead.  Yes, nowhere.  When the customer finds out that they have time until Saturday to buy an item for Saturday, they want to prioritize it for your shop.  Advertising doesn't have to wipe out your bank account to be effective. When you learn to negotiate, then know that when small ads are effective like big ads, ask for discounts, and make a unique offer, you can profit margins.  Are touching the sky.